Objective
Libera isn’t just a wine bar — it’s a cultural space built for flexibility, nightlife, private events, and brand partnerships. Our goal was to support the successful launch of this new venue by building demand fast, defining the digital brand, and implementing performance marketing systems that could scale with growth.
We had to move fast, launch smart, and make every dollar work.
What We Delivered
Full-Funnel Events Strategy & Revenue Tracking
With a large, modular layout, Libera had untapped potential for private dining and group reservations — a high-margin, underutilized revenue stream.
We built a complete, trackable acquisition funnel from the ground up:
- Integrated TripleSeat to automate lead capture across website, Meta, and Google Ads
- Launched segmented campaigns targeting:
- Corporate offsites
- Private celebrations
- Birthday parties and special occasions
- Created conversion tracking architecture using Google Tag Manager, enabling end-to-end visibility from ad to confirmed event booking
- Connected campaigns directly to revenue outcomes, giving the client ROI clarity from day one
We didn’t guess what worked — we tracked everything.
Performance Insight: Google Ads Dominance
From Dec 1 to Feb 18, we tracked 194 total event booking actions — and 64% (125 bookings) came directly from Google CPC traffic.
Key Highlights:
- Google CPC drove more high-intent traffic than any other source
- Implemented GA4 and Google Tag Manager for deep visibility
- Average engagement time on site from CPC users was 34s, with 125 direct booking conversions
This proved what most brands can’t: which clicks turned into real revenue.
Analytics & Infrastructure Setup
Before launch, Libera had no digital tracking in place. We built a performance infrastructure from scratch:
- Installed and configured Google Analytics (GA4) and Tag Manager
- Tagged all high-intent actions (booking, menu views, contact clicks)
- Built event-specific dashboards to track source-level performance
- Identified top-performing referral channels (e.g. Eater, Ace Hotel) to optimize placement and partnerships
Strategic Outcome
We didn’t just “run ads” — we built a marketing system that turned a brand-new venue into a revenue-generating platform.
- Enabled data-driven decisions from day one
- Built a scalable events pipeline with measurable ROI
- Proved that even in nightlife and F&B, performance marketing can deliver real, trackable business outcomes
Bottom Line
Libera launched with brand aesthetics, but grew with performance thinking.The result: a wine bar that behaves like a high-growth brand — with the infrastructure to scale private bookings, optimize paid media, and make every channel accountable.