Case Study: Koloman NYC
Client: Koloman – French-German Michelin-recognized fine dining, NYC
Timeline: October 2024 – Present
Agency Role: Full 360° Marketing Execution (Brand Strategy, Paid Media, Content, Analytics, and Optimization)
Objective
Position Koloman as a must-visit dining destination in NYC by driving awareness, increasing reservations, and executing a unified, high-performance marketing strategy across all consumer touchpoints — without compromising the brand’s premium identity.
What We Delivered
Performance Marketing That Tracks Real Revenue
We launched reservation-focused campaigns inside OpenTable, with advanced POS integration to go beyond vanity metrics.
Instead of measuring clicks, we tracked actual covers and revenue — shifting to a pay-per-verified-reservation modelthat delivered measurable ROI.
- OpenTable ads directly tied to reservation windows
- POS-connected tracking enabled true ROI attribution
- Shifted budget away from clicks and toward confirmed customer actions
Data-Driven Strategy & Web Optimization
With no analytics setup in place, we implemented full-site tracking and built a data foundation for smarter decisions.
- Installed Google Analytics + Tag Manager to track page-level performance
- Identified high-value pages (e.g., menus) to inform UX and content
- Prioritized SEO and high-intent referral traffic (OpenTable, Eater, etc.)
Scaling Group Reservations Into a Revenue Machine
Private dining was underutilized. We transformed it into a scalable, tracked funnel with high revenue potential.
- Integrated TripleSeat to centralize event inquiries across channels
- Built end-to-end attribution from ad click to confirmed event
- Launched targeted campaigns for corporate events, team dinners, and celebrations via Meta and Google
- Implemented Meta CAPI for better event tracking and lower acquisition costs
- Supported Events Department in lead conversion process — speed, personalization, and clarity
Results: Group Reservations Campaign
- 294 qualified leads generated in 3 months
- 50 confirmed bookings
- 193 warm leads in active follow-up
- Clear attribution by campaign type (e.g. “party rooms NYC”)
- Built a scalable, repeatable funnel for high-value private events
Paid Advertising Engine
We deployed full-funnel paid campaigns with continuous optimization and algorithm feedback.
- Ran Google Performance Max + Meta campaigns with retargeting funnels
- Installed Meta Pixel on Koloman’s site and OpenTable pages
- Enabled behavior-based remarketing, improving conversion targeting and ROAS
Strategic Outcome
This wasn’t just lead generation.
We built a full-funnel performance ecosystem — connecting brand, digital, CRM, and operations into one revenue engine.
Koloman now has a marketing system that drives high-value dining demand and supports both day-to-day and private dining growth — all while protecting the premium nature of the brand.